THE OFFICIAL
MYSTERY SHOPPER


What is a focus group?



In focus groups, researchers can discuss products, brands, services or other important issues. What's special about focus groups is that I get the opportunity to say what I think about these issues in detail, get feedback and compare my opinion with others.


Focus groups are held in small groups of 6-10 people and are monitored by an experienced moderator to ensure that the group discusses those aspects that are of particular interest to the client.



How do focus groups work?



As with other market research projects, a requirement for taking part in focus groups is that I match the target group for the study. It is quite possible, by the way, that not only buyers or users of a product are invited but also those who are explicitly non-users or non-purchasers, in order to find out more about their motives.


Online focus groups


In an online focus group, the participants meet in a protected room on the internet to talk about the issues in question. As an example, this could be a forum for which I will be sent log-in data. In this protected online room, people exchange their views about the product with me or the issue in question for a set period of time.


Local focus groups


A focus group may also be held in person, i.e. all participants meet at a set time and place with me. This might be a conference room in a centrally-located hotel or a specially selected room.



What kinds of focus groups are there?



As with other market research projects, a requirement for taking part in focus groups is that I match the target group for the study. It is quite possible, by the way, that not only buyers or users of a product are invited but also those who are explicitly non-users or non-purchasers, in order to find out more about their motives.


Online focus groups


In an online focus group, the participants meet in a protected room on the internet to talk about the issues in question. As an example, this could be a forum for which I will be sent log-in data. In this protected online room, people exchange their views about the product with me or the issue in question for a set period of time.


Local focus groups


A focus group may also be held in person, i.e. all participants meet at a set time and place with me. This might be a conference room in a centrally-located hotel or a specially selected room.



What kinds of focus groups are there?



They are an opportunity for you to discuss important issues passionately and factually and to make an important contribution. In order for you to be able to understand what I can help you with, I have put together a few examples:


I can be invited to a taste test for a food manufacturer.


I can be invited to taste new food-creations and my feedback will help determine which flavors will go onto the market.


A video streaming provider wants to find out more about how to make more relevant and individual suggestions for films to its users. In an online focus group I record in which situations and why I have watched particular films over a period of several weeks. Afterwards I discuss with you which suggestions the provider should put into practice.


I am invited to a focus group in which I am shown an advertising film and me and other participants are asked to suggest improvements. There are many other examples...



HOW I CAN HELP?



Politicians, private sector companies, organisations and scholars can use my thoughts on any issue to help in their decision making process! Whether it be praise or criticism, I can contribute to answering important questions, whether these are about politics, business or society.


I love making a difference!





THE OFFICIAL MYSTERY SHOPPER



theofficialmysteryshopper@gmail.com | Phone: +65 92742794